Our Company Mission and Values
our mission
At Tracy Cherpeski International, we are on a mission to help 1,000 practice owners take back their time and scale their practices, while becoming the high-impact, exquisitely fulfilled CEOs they're meant to be.
We believe that medical, healthcare and mental health care providers were born to help people heal in body, mind and spirit. They deserve to build a successful practice and create a meaningful legacy. We blend business consulting and executive leadership coaching to bring the best of what our clients need most: to be decisive, mission-driven CEOs and agile, opportunity-seeking entrepreneurs, while serving their patients with the utmost attention to their care. This is a delicate balance that requires a skillset they have likely not built yet.
our values
Inclusion: We value diversity and believe in creating an inclusive and welcoming environment for all. We respect and appreciate the unique perspectives, backgrounds, and experiences of our team members and foster a culture of belonging.
Excellence: We are dedicated to delivering excellence in all aspects of our work. We set high standards for ourselves and continuously strive for professional growth and development. We encourage a culture of continuous learning and excellence to provide the best possible service to our clients.
Integrity: We uphold the highest standards of integrity and ethical conduct in everything we do. We are transparent, honest, and accountable for our actions, and we expect the same from all our team members.
Progressive Values: We are committed to progressive values that promote social responsibility, environmental sustainability, and ethical practices. We strive to make a positive impact on society, contribute to the communities we operate in, and prioritize long-term sustainability in our business decisions.
Collaboration: We believe that great achievements are accomplished through teamwork and collaboration. We encourage open communication, cooperation, and the sharing of ideas to drive innovation and achieve common goals.
Open-mindedness: We embrace open-mindedness and encourage curiosity, flexibility, and adaptability. We believe in challenging assumptions, questioning the status quo, and seeking diverse perspectives to foster creativity and drive continuous improvement.
Client Focus: We are committed to understanding and exceeding our clients’ expectations. We actively listen to their needs, provide personalized solutions, and deliver exceptional value. We prioritize building long-term relationships based on trust, reliability, and exceptional, white glove client experiences.
Innovation: We foster a culture of innovation and encourage creative thinking. We value experimentation, embrace calculated risks, and support the exploration of new ideas. We continuously seek innovative solutions to address challenges and drive growth.
Empowerment: We believe in empowering our team members to take ownership, make decisions, and contribute meaningfully to the company. We provide opportunities for growth, recognize and celebrate achievements, and create an environment that enables individuals to reach their full potential.
Work-Life Harmony: We promote a healthy work-life harmony and prioritize the importance of personal well-being. We encourage our team members to prioritize self-care, maintain a sustainable workload, bring dis-harmony to our attention, and nurture meaningful relationships outside of work.
These values form the foundation of our company culture and guide us in our interactions with team members, podcast guests, partners and clients.
In support of the lgbtq+ community
In the wake of the nearly 500 anti-LGBTQ+ bills introduced in the US this year alone, including many recent bills explicitly targeting members of the transgender community, Tracy Cherpeski International unambiguously stands with the LGBTQ+ community and against fear, misinformation, and hate of all kinds.
LGBTQ+ people are our friends and family. They are our neighbors and members of our communities. Here at Tracy Cherpeski International, they are our team members, partners, vendors, and valued customers. We stand firmly with the LGBTQ+ community against fear, misinformation, and hate because these harms go against who we are as an organization, and ask that our ecosystem do the same. To back up our commitment and align our values with our actions, we are working to leverage our resources and core business practices to push back against these harmful developments, and continuing to invest in a healthy and inclusive workplace for everyone—including LGBTQ+ people.
For many of us, there may be learning ahead of us to understand how to help LGBTQ+ people feel the same sense of support, inclusion, and belonging as we would wish for ourselves. We understand that we're all at different places in our understanding, and will have many professional development resources available for those who request them. What we won't compromise on is our commitment to the respect and dignity of our LGBTQ+ community members, and our promise to all of you that no matter your background, Tracy Cherpeski International stands behind your right to exist free from discrimination and hate.