Our Company Mission and Values

 
 

our mission

At Tracy Cherpeski International, we are on a mission to help 1,000 practice owners take back their time and scale their practices, while becoming the high-impact, exquisitely fulfilled CEOs they're meant to be. 

We believe that medical, healthcare and mental health care providers were born to help people heal in body, mind and spirit. They deserve to build a successful practice and create a meaningful legacy. We blend business consulting and executive leadership coaching to bring the best of what our clients need most: to be decisive, mission-driven CEOs and agile, opportunity-seeking entrepreneurs, while serving their patients with the utmost attention to their care. This is a delicate balance that requires a skillset they have likely not built yet.

our values

  1. Inclusion: We value diversity and believe in creating an inclusive and welcoming environment for all. We respect and appreciate the unique perspectives, backgrounds, and experiences of our team members and foster a culture of belonging.

  2. Excellence: We are dedicated to delivering excellence in all aspects of our work. We set high standards for ourselves and continuously strive for professional growth and development. We encourage a culture of continuous learning and excellence to provide the best possible service to our clients.

  3. Integrity: We uphold the highest standards of integrity and ethical conduct in everything we do. We are transparent, honest, and accountable for our actions, and we expect the same from all our team members.

  4. Progressive Values: We are committed to progressive values that promote social responsibility, environmental sustainability, and ethical practices. We strive to make a positive impact on society, contribute to the communities we operate in, and prioritize long-term sustainability in our business decisions.

  5. Collaboration: We believe that great achievements are accomplished through teamwork and collaboration. We encourage open communication, cooperation, and the sharing of ideas to drive innovation and achieve common goals.

  6. Open-mindedness: We embrace open-mindedness and encourage curiosity, flexibility, and adaptability. We believe in challenging assumptions, questioning the status quo, and seeking diverse perspectives to foster creativity and drive continuous improvement.

  7. Client Focus: We are committed to understanding and exceeding our clients’ expectations. We actively listen to their needs, provide personalized solutions, and deliver exceptional value. We prioritize building long-term relationships based on trust, reliability, and exceptional, white glove client experiences.

  8. Innovation: We foster a culture of innovation and encourage creative thinking. We value experimentation, embrace calculated risks, and support the exploration of new ideas. We continuously seek innovative solutions to address challenges and drive growth.

  9. Empowerment: We believe in empowering our team members to take ownership, make decisions, and contribute meaningfully to the company. We provide opportunities for growth, recognize and celebrate achievements, and create an environment that enables individuals to reach their full potential.

  10. Work-Life Harmony: We promote a healthy work-life harmony and prioritize the importance of personal well-being. We encourage our team members to prioritize self-care, maintain a sustainable workload, bring dis-harmony to our attention, and nurture meaningful relationships outside of work.

These values form the foundation of our company culture and guide us in our interactions with team members, podcast guests, partners and clients.

VALUES IN ACTION

Our core values guide not only how we serve our clients but how we show up in the world. We believe in using our platform and voice to create positive change in the areas that matter most.

DIVERSITY, EQUITY & INCLUSION

We unambiguously stand with the LGBTQ+ community and all marginalized communities against discrimination and hate. In the face of hundreds of anti-LGBTQ+ bills targeting our friends, family, team members, and clients, we leverage our resources and business practices to push back against harmful legislation while investing in a workplace where everyone thrives with dignity and respect. We're committed to ongoing learning and providing professional development resources while never compromising on our dedication to human dignity.

ADVANCING SCIENTIFIC UNDERSTANDING

As a company serving healthcare providers, we champion evidence-based practices and scientific inquiry. We support research that advances medical knowledge, promote scientific literacy, and encourage critical thinking in healthcare decision-making. We believe science is essential to improving patient outcomes and advancing the healing work our clients do every day.

SPEAKING AGAINST INJUSTICE

We use our voice to speak out against genocide, crimes against humanity, and systematic oppression wherever they occur. We believe in the fundamental right of all people to exist free from persecution and violence. When injustice threatens human dignity, we will not remain silent.

BUILDING COMMUNITY FOR CHANGE

Through our platform, partnerships, and daily operations, we actively seek to connect with individuals and organizations who share our vision of a more equitable world. We work to dismantle systems of inequality and create opportunities for meaningful change in healthcare and beyond.

These commitments reflect who we are as an organization and guide our actions every day. We invite our ecosystem—clients, partners, and community members—to join us in this important work of creating a more just and equitable world.