Stop Responding to Fake Urgencies: How to Actually Protect Your Strategic Time, Pt 2, EP 212

In this episode of Thriving Practice, Tracy Cherpeski tackles one of the biggest challenges healthcare practice owners face: protecting strategic thinking time in an environment where everything feels urgent. Through the compelling story of Dr. David—an ER physician who opened a regenerative medicine practice—you'll discover why your blocked strategic planning time keeps getting hijacked, and learn the exact framework for distinguishing between genuine urgency and habitual urgency. This is part two of the time leadership series, and it's essential listening for any practice owner who's ever wondered why their "do not disturb" time never actually happens.

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The Isolation Trap: How Independent Providers Can Build Their Professional Village – A Special Snack Episode, EP 211

In this candid snack episode, Miranda and Tracy explore the critical importance of building intentional professional community as a practice owner. Drawing from Tracy's recently updated blog post "Choosing Your Village" (originally written in 2011), they discuss why independent healthcare providers need more than clinical expertise—they need a village of people who understand the unique challenges of practice ownership. 

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Stop Managing Your Time: Why Healthcare Practice Owners Need Time Leadership, EP 210

In this first episode of our three-part Time Leadership series, Tracy Cherpeski tackles why traditional productivity systems fail healthcare practice owners. If you've tried every time management technique only to feel more overwhelmed, this episode reveals the real problem: you've been applying employee productivity frameworks to a practice owner's reality. Tracy introduces the concept of time leadership—a strategic approach designed specifically for healthcare professionals balancing clinical excellence with business sustainability. 

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The Oxygen Advantage: Building a Profitable EWOT Practice, Featuring Brad Pitzele, EP 209

In this episode, Brad Pitzele shares his journey from chronic illness survivor to EWOT advocate and business owner. Facing autoimmune issues and Lyme disease that left him struggling with brain fog, pain, and 50+ symptoms, Brad discovered Exercise with Oxygen Therapy when traditional treatments failed. After building his own system and experiencing dramatic improvements, he founded 1000 Roads to make EWOT more accessible. The conversation explores the science behind EWOT, its applications for chronic illness and athletic recovery, and the business case for healthcare providers looking to integrate this therapy into their practices. 

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AI in Healthcare: How Technology Makes Patient Care More Human, Featuring David Herman, EP 207

David Herman from Web Marketing for Dentists joins us to discuss how dental practices can leverage modern marketing strategies while maintaining the human touch that builds lasting patient relationships. With over 20 years in the industry, David shares insights on why traditional marketing principles still work, how AI is enhancing rather than replacing human connections, and why understanding your specific practice goals is crucial for marketing success. 

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The Gardener's Approach: Growing Your Practice Without Burning Out - A Special Snack Episode, EP 205

In this candid snack episode, Tracy Cherpeski shares insights on developing an entrepreneurial mindset while maintaining clinical excellence. She introduces the concept of "hat switching" between clinical and business roles, explores the gardener's approach to practice growth, and provides practical strategies for expanding revenue without extending work hours. 

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Beyond Success: How Two Practice Owners Created Expanding Circles of Influence, EP 204

In this final episode of the mindful leadership series, Tracy Cherpeski explores how internal work creates expanding ripples of success. Following up with Dr. Sarah and Dr. Marcus years after their initial work, we see how their practices have become magnetic centers that naturally attract resources, talent, and opportunities. This episode reveals the five ripple zones that create sustainable competitive advantage and shows how mindful leadership becomes a powerful business strategy. 

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From Firefighting to Success Architecture: The 4-Pillar Framework That Scales Healthcare Practices, EP 203

This episode introduces the concept of Success Architecture—the intentional framework that allows healthcare practices to grow predictably and profitably without requiring constant reactive management. Through the compelling case study of Dr. Marcus, Tracy demonstrates how the right foundation can transform a practice from survival mode to sustainable growth, achieving remarkable results in just 90 days. 

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The $400K Barrier: The One Mindset Shift That Changed Everything, EP 202

Healthcare practice owners often unknowingly create internal barriers that directly impact their bottom line – not from lack of clinical skills or business knowledge, but from deeply embedded beliefs that show up as seemingly logical decisions. Through Dr. Sarah's compelling transformation story, this episode reveals how one practice owner went from working 60+ hour weeks while personally taking patient payments to achieving a 40% revenue increase and reclaiming 20 hours per week, all by dismantling a single invisible barrier. 

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The 10x Mindset: How This CEO Scaled Her Medical VA Company by 600% in Three Years, Featuring Beth Lachance, EP 201

In this episode, Beth explains how medical virtual assistants work as an "insourcing" solution rather than outsourcing, providing practices with HIPAA-compliant professionals who have medical backgrounds and bachelor's degrees. She breaks down the cost-effectiveness of the model ($525 per week per full-time VA), how it improves patient care and staff morale, and why it's suitable for practices of any size. 

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200 Episodes Deep: Season 9 Kicks Off with New Vision for Healthcare Practices – A Special Snack Episode, EP 200

Episode 200 marks a significant milestone for the Thriving Practice Podcast, celebrating not just the achievement but the entire healthcare community that has grown alongside it. Tracy and Miranda offer an intimate look at how the podcast has evolved, what drives their content decisions, and the exciting changes coming in future episodes. This behind-the-scenes conversation reveals the heart behind the podcast and the movement it has become. 

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The Movement We're Building (And You're Invited) Season 8 Finale, EP 199

In this Season 8 finale, Tracy reflects on eight months of breakthrough conversations and authentic connections while revealing what's been happening behind the scenes. She shares favorite moments including Dr. Ruth Mannschreck's inspiring time freedom story, Jennifer Raams' insights on emotional intelligence, and David Ford's MedWay innovation. Tracy discusses her surprising passion for addressing the clinical-to-CEO skills gap and announces expanding partnerships with medical associations in California, Georgia, and beyond as they build toward the global Thriving Practice Community launch. 

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The Chief Complaint Driving Healthcare Providers to Burnout (And the Intensive That's Changing Everything) - A Special Snack Episode, EP 198

Tracy Cherpeski shares insights into the Practice Growth Readiness Intensive, a four-week program designed to help healthcare practice owners move from feeling overwhelmed to gaining crystal-clear direction. This snack episode reveals the market gaps driving demand for this intensive format and the measurable outcomes participants can expect. 

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From Prohibition to Profit: How One Entrepreneur is Connecting Doctors and Cannabis Patients EP 197 Featuring Aspen Noonan

Join us for a fascinating conversation with Aspen Noonan, founder of Elevate Holistics, a pioneering telemedicine company connecting healthcare providers with patients seeking medical cannabis recommendations across 18 states. Aspen pulls back the curtain on this highly regulated but often misunderstood industry, sharing insights about entrepreneurship in the cannabis space, the complex patchwork of state laws, and innovative ways healthcare providers can support their patients while creating new revenue streams. 

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Why Your Patients Need More Than Medical Care: The Functional Nutrition Solution Featuring Andrea Nakayama, EP 196

In this enlightening conversation, Andrea Nakayama breaks down the often confusing world of functional nutrition and explains how it can transform healthcare practices. Rather than focusing on restrictive diets or one-size-fits-all protocols, functional nutrition takes a personalized approach that considers each individual's unique history, physiology, and circumstances. Andrea shares how practitioners can integrate these services into their practices to better serve patients with chronic health issues, while working collaboratively within appropriate scopes of practice. 

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How to Buy Future Days Off Featuring Clint Harris, EP 195

Former medical sales professional Clint Harris discovered that financial independence alone wasn't enough - he needed time and location freedom too. After building 14 Airbnbs that replaced his income but kept him essentially on call, Clint pivoted to truly passive investments. Now a General Partner at Nomad Capital, he helps others break free from trading time for money through alternative investments like converting vacant big box stores into storage facilities. 

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The Clinical Mindset That's Killing Your Practice Growth – A Special Snack Episode, EP 194

Tracy Cherpeski reveals why healthcare providers struggle with the business side of practice ownership and shares practical strategies for overcoming the mental barriers that keep talented practitioners stuck. This candid conversation explores the disconnect between clinical training and business success, offering actionable mindset shifts that unlock breakthrough results. 

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How to Save and Spend Money Simultaneously (The Three-Cup Method) Featuring The Banking Bros, EP 193

Brothers Jonah and JDew from Banking Bros demystify infinite banking and reveal how business owners can leverage specially designed whole life insurance policies to create guaranteed cash flow, fund business needs, and retain top talent. Using their signature three-cup visual method, they explain how to save and spend money simultaneously while building wealth outside traditional market-dependent vehicles. 

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