What if your practice is one of the last true neighborhoods your patients have access to? In this episode, Tracy Cherpeski sits down with Lisa Prior — leadership and change consultant and author of the forthcoming Rubber Avenue: When Work Was the First Neighborhood — for a conversation that reframes where practitioner burnout really comes from. 

What if burnout isn't really about overwork? What if it's about being stuck at the wrong altitude — so deep in the day-to-day grind that you've completely lost sight of why you built your practice in the first place? 

With acquisition offers arriving, reimbursement cuts looming, and colleagues selling, a lot of practice owners are quietly asking: is staying independent even worth it? In this SNACK episode, host Miranda Dorta sits down with Tracy Cherpeski to get her unfiltered take on that question. 

What if the biggest obstacle to your health isn't time or willpower—but the fact that nobody ever taught you how to take care of yourself? In this episode, Tracy Cherpeski sits down with Dr. Hannah Brandt, a doctor of physical therapy and founder of Physique Triage, who helps women in healthcare build sustainable fitness and nutrition habits without turning their lives upside down. 

What separates a thriving private practice from one that's perpetually stuck? According to Paul Vigario, founder of SurfCT and strategist to over 12,000 healthcare practices worldwide, it comes down to two things: attention and compliance. Getting the right patients in the door, and building systems that keep them—without the owner burning out in the process. 

In this solo episode of The Thriving Practice Podcast, Tracy Cherpeski names what too few people in medicine are willing to say out loud: the training that made you an extraordinary clinician may also be the very thing driving your burnout. She breaks down the paradox of selflessness—how the self-less provider actually delivers less sustainable care—and what it looks like to lead your practice from a place of genuine capacity rather than chronic depletion. 

What if the most healing thing a healthcare provider can do has nothing to do with a diagnosis or a prescription? In this episode, Tracy Cherpeski sits down with Dr. Fred Moss—a psychiatrist with 46 years in the mental health system who believes that human connection, not medication, is at the heart of all healing. 

If you opened your practice to help people heal but find yourself spending most of your day checking, correcting, and redoing your team’s work, you’re not alone—and you don’t have a team problem. In this episode of the Thriving Practice Podcast, Tracy Cherpeski digs into a challenge that almost every healthcare practice owner faces: the gap between clinical excellence and effective leadership. The very instincts that make you an incredible clinician—precision, thoroughness, catching every error before it becomes a problem—can quietly undermine your effectiveness as a leader of people. 

If you’re a healthcare practice owner who’s ever been told to “just pick up the phone and start calling,” this episode is for you. Cold calling has been a go-to tactic for decades, but for independent practice owners trying to build trust-based patient relationships, it can do more harm than good. 

Marketing your healthcare practice doesn't require expensive campaigns or overwhelming social media strategies. In this episode, Kurt Hoffmann, founder of Abra Marketing, explains why consistent, authentic marketing is part of your mission as a healthcare provider—and how to make it manageable when you're already stretched thin. 

In this episode, Tracy breaks down her recent "Future-Proofing Healthcare Leadership in 2026" roundtable featuring Marc Chow (CEO of Santa Clara County Medical Association), Aaron Gold (strategic CFO), and Stephen Fogg (healthcare marketing strategist and AI innovation specialist). Despite approaching practice management from completely different angles - policy, finance, and innovation - all three experts confirmed the same fundamental truth about how to actually move forward when the ground keeps shifting. 

Running a profitable medical practice requires more than clinical excellence—it demands financial clarity that most healthcare providers were never trained to achieve. Many practice owners find themselves caught in a frustrating paradox: their accountant tells them they're profitable, yet their bank account tells a different story. Cash flow problems persist, credit card debt grows, and the question "am I actually making money?" remains unanswered. 

More than half of healthcare practice owners report burnout, and the traditional response—working harder, seeing more patients, adding more services—keeps them trapped in a cycle that never delivers the freedom they imagined. In this SNACK episode, Miranda Dorta interviews Tracy about the 10x practice owner mindset and why sustainable practice growth requires subtraction, not addition. 

Dr. Kenneth Pierce shares how virtual specialist consultations improve veterinary practice management, patient outcomes, and prevent burnout for practice owners. 

Dr. Shelina Jaffer's burnout didn't announce itself with fanfare. Like so many physicians managing demanding practices, she normalized the warning signs—gastritis, reflux, exhaustion—until her body forced a reckoning with late-onset asthma and a moment of emotional darkness she couldn't explain away. Her story is textbook physician burnout, yet her response was anything but typical. Instead of simply stepping away from a toxic role, Shelina embarked on a three-year journey of self-discovery that led to the creation of Haven Within, a program helping healthcare professionals reconnect with their inner wisdom before burnout takes hold. 

What happens when you put Tracy in the interview seat? In this SNACK episode, Miranda Dorta interviews Tracy about her recent speaking tour across California, where she taught burnout prevention for healthcare providers and earned CME credits for the first time. Tracy spoke with the Santa Clara County Medical Association and Fresno Madera Medical Society—and what she learned from those 200+ healthcare providers is shaping how she thinks about systemic challenges, workplace power, and what practice owners really need.