The Oxygen Advantage: Building a Profitable EWOT Practice, Featuring Brad Pitzele, EP 209
In this episode, Brad Pitzele shares his journey from chronic illness survivor to EWOT advocate and business owner. Facing autoimmune issues and Lyme disease that left him struggling with brain fog, pain, and 50+ symptoms, Brad discovered Exercise with Oxygen Therapy when traditional treatments failed. After building his own system and experiencing dramatic improvements, he founded 1000 Roads to make EWOT more accessible. The conversation explores the science behind EWOT, its applications for chronic illness and athletic recovery, and the business case for healthcare providers looking to integrate this therapy into their practices.
Key Highlights:
EWOT uses concentrated oxygen during exercise to improve cellular oxygenation and reduce inflammation
Research dating to the 1960s shows benefits for everything from cancer to autoimmune conditions
Systems start at under $2,500 with quick ROI potential through session-based pricing
Minimal staff oversight required - front office staff can manage patient setup
Effective for chronic illness, athletic recovery, and general wellness applications
Pairs well with other therapies like red light therapy for enhanced benefits
Memorable Quotes: "The hardest part about selling EWOT is that it does so many great things, it's almost like not believable."
"When you do EWOT, you're not just using the red blood cells, you're actually saturating the blood plasma, which is about a thousand times thinner than a red blood cell and can get through those blockages."
"70% of the detoxification that you do in your body is actually through your lungs."
Brad's combination of personal experience and engineering background provides unique insights into both the therapeutic potential and practical implementation of EWOT, making this episode valuable for any healthcare provider exploring innovative treatment modalities.
Brad’s Bio:
Brad Pitzele is the founder of One Thousand Roads and a chronic illness survivor who discovered Exercise with Oxygen Therapy (EWOT) when facing severe autoimmune diseases, chronic fatigue, and cancer. After being unable to afford existing EWOT systems ranging from $5,000-$25,000, Brad used his engineering background to build his own system, experiencing dramatic health improvements that inspired him to launch One Thousand Roads in 2016. The company focuses on providing affordable, high-quality wellness products for people with chronic illnesses, with a mission to help one thousand people recover their health and quality of life. Eight years later, One Thousand Roads has helped thousands of customers on their wellness journeys while making EWOT more accessible through systems starting under $2,500.
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