Stop Managing Your Time: Why Healthcare Practice Owners Need Time Leadership, EP 210
In this first episode of our three-part Time Leadership series, Tracy Cherpeski tackles why traditional productivity systems fail healthcare practice owners. If you've tried every time management technique only to feel more overwhelmed, this episode reveals the real problem: you've been applying employee productivity frameworks to a practice owner's reality. Tracy introduces the concept of time leadership—a strategic approach designed specifically for healthcare professionals balancing clinical excellence with business sustainability.
Click here to download the Time Leadership Delegation Workbook
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Episode Highlights
The Time Management Trap: Why productivity systems designed for corporate employees don't work for practice owners juggling patient care and business leadership
Dr. Sarah's Story: How a successful family medicine physician discovered she was efficiently managing the wrong work—and what changed when she shifted her focus
Time Management vs. Time Leadership: The critical distinction between doing things efficiently and doing the right things strategically
The Orchestra Metaphor: Why you need to conduct your practice rather than play every instrument yourself
Delegation Beyond Admin: Understanding what truly requires your clinical expertise versus what you're doing out of habit
Memorable Quotes
"You don't have a time management problem. You have a time leadership opportunity."
"Time management is about efficiency—doing things right. Time leadership is about effectiveness—doing the right things."
"Sarah wasn't managing her time poorly. She was managing the wrong work."
"Real acceptance is powerful—making peace with what you genuinely cannot change while focusing your energy on what you can. Resignation is giving up."
"The question isn't 'how do I manage all these tasks more efficiently?' The question is 'what am I conducting versus what am I trying to play myself?'"
This episode sets the foundation for a complete mindset shift around how healthcare practice owners approach their time. Tracy challenges listeners to stop blaming themselves for failed productivity systems and instead recognize that they need a framework built for their unique reality. Download the Time Leadership Delegation workbook and complete the foundation work before episode two, where we'll explore the Open Time Audit and identify exactly where your strategic thinking time is being hijacked.
See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
Tracy’s Bio:
Tracy Cherpeski, MBA, MA, CPSC (she/her/hers) is the Founder of Tracy Cherpeski International and Thriving Practice Community. As a Business Consultant and Executive Coach, Tracy helps healthcare practice owners scale their businesses without sacrificing wellbeing. Through strategic planning, leadership development, and mindset mastery, she empowers clients to reclaim their time and reach their potential. Based in Chapel Hill, NC, Tracy serves clients worldwide and is the Executive Producer and Host of the Thriving Practice podcast. Her guiding philosophy: Survival is not enough; life is meant to be celebrated.
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